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Website design
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Banner
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Ideation
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Logo (English/Cymraeg)
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Poster series
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Poster
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Gelert, a Welsh outdoors clothing and equipment company founded in the Welsh mountains has hit hard times in recent years. My task was to create a new high-end image for the company, targeted at mountaineers who demand technical quality. I rooted the brand in the landscape and mythology of the Welsh mountains, and incorporated Welsh language alternative options.